Google Ads

In simple terms, Google Ads allows you to show your ads to people
who are likely to be interested in your products and services while, on the other side,
filtering out folks who aren’t. And you can track whether those people clicked on your ads.
Google Ads also gives you the opportunity to reach
potential customers on multiple devices — desktops, laptops,
tablets, and smartphones. Google Ads is for everyone but can seem quite confusing at first.
Allow us to walk you through and optimize on your behalf!

Why should you invest in Google Ads?

  • Searches on the internet are made through Google 82% 82%
  • People click on Google Ads when shopping online 65% 65%
  • PPC visitors are more likely to purchase than organic visitors 50% 50%

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Text Ads

A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.

   Text ads can appear on Google results pages and the Google Network

   You can add several headlines and descriptions of several lengths

   Text Ads always appear above organic search results

Shopping Ads

Google Shopping Ads appear on top of search results and meet engaged shoppers that have done most of their research beforehand.

  Shopping Ads include a product image, price, and merchant name

 Shopping Ads appear above organic search results

  Shopping Ads trigger high click-through rates

Display Ads

The Google Display Network is used by thousands of advertisers to reach users on hundreds of thousands of websites.

  Google Display Advertising is inexpensive

  Display network allows you to use more engaging visual ads

  Display Ad can appear on Google’s search pages and partner network

Strategic Options

Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicksimpressionsconversions, or views.

Specified Reach

Google Ads will give you specified reach, also referred to as Ad reach. This is an estimate of the number of people within a location target, based on signed-in users. You can use these reach numbers to get a rough idea of your potential outreach.

Controlled Budget

Google Ads lets you set a daily limit on how much of your budget is spent to show your ad, and some days, it might seem like your daily cost is higher. Google analyses daily search traffic. Google will show your ads more frequently, and less frequently when traffic is down.

Increase Awareness

The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, spending time on your website, or communicating with other customers.

Frequently Asked Questions:

You’ve asked, we’ve answered! Read the answers to the most commonly asked questions below. Your question isn’t on the list? Feel free to get in touch!

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