Google Ads
who are likely to be interested in your products and services while, on the other side,
filtering out folks who aren’t. And you can track whether those people clicked on your ads.
Google Ads also gives you the opportunity to reach
potential customers on multiple devices — desktops, laptops,
tablets, and smartphones. Google Ads is for everyone but can seem quite confusing at first.
Allow us to walk you through and optimize on your behalf!
Why should you invest in Google Ads?
- Searches on the internet are made through Google 82%
- People click on Google Ads when shopping online 65%
- PPC visitors are more likely to purchase than organic visitors 50%
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Text Ads
A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.
Text ads can appear on Google results pages and the Google Network
You can add several headlines and descriptions of several lengths
Text Ads always appear above organic search results
Shopping Ads
Google Shopping Ads appear on top of search results and meet engaged shoppers that have done most of their research beforehand.
Shopping Ads include a product image, price, and merchant name
Shopping Ads appear above organic search results
Shopping Ads trigger high click-through rates
Display Ads
The Google Display Network is used by thousands of advertisers to reach users on hundreds of thousands of websites.
Google Display Advertising is inexpensive
Display network allows you to use more engaging visual ads
Display Ad can appear on Google’s search pages and partner network
Strategic Options
Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views.
Specified Reach
Google Ads will give you specified reach, also referred to as Ad reach. This is an estimate of the number of people within a location target, based on signed-in users. You can use these reach numbers to get a rough idea of your potential outreach.
Controlled Budget
Google Ads lets you set a daily limit on how much of your budget is spent to show your ad, and some days, it might seem like your daily cost is higher. Google analyses daily search traffic. Google will show your ads more frequently, and less frequently when traffic is down.
Increase Awareness
The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, spending time on your website, or communicating with other customers.
Setup
Getting you started!- Creation of Account
- Basic Account Structure
- Creation of campaigns
- Keyword Analysis
- Launch
- Maintenance
Starter
The Soft Beginning- Full Account Audit
- Keyword Research
- Strategy Analysis
- Campaign Structure
- Ad Set Structure
- Ad Copy
- Budget optimization
- Reporting
Professional
For the Rising PPC Rockstars- Everything from Starter
- Conversion Optimization
- Landing Page Optimization
- Improving of User Engagement
- Setup of Google Remarketing
Premium
The Sky is the Limit- All from Starter and Professional
- Web-Controlling (Google Analytics)
- E-Commerce Tracking
- Google Shopping (Setup & Optimization)
- Analysis of weak points
- Display Campaign Setup
- A/B Split Tests
Frequently Asked Questions:
You’ve asked, we’ve answered! Read the answers to the most commonly asked questions below. Your question isn’t on the list? Feel free to get in touch!
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