Google Ads
You may be thinking: “Google Ads! What an opportunity, what a way to reach out to potential customers – what a NIGHTMARE”! There’s a good chance that you’ve heard those claims before – from others – or even yourself. If you have searched for opportunities to kickstart your online marketing, there is practically no chance that you haven’t heard about Google Adwords before. That’s a fact. To some, Google Ads seems easy. To others it is a riddle – to us it is a passion! Google Ads is an important and powerful tool that is helping you to reach out to new customers that are actively searching for products online!It has become a bit of science nowadays to get the full benefits out of Adwords though, so if you don’t feel confident working on it on a daily basis, chances are that you are shoveling your hard-earned money out of the window faster than you realize.
What are Google Ads?
In short, Google Ads are small text or display ads that appear next to (or below) Google’s search hits or on Google’s search partners’ websites. Google Ads is often based on cost-per-click, cost-per-view or cost-per-conversion billing. In particular, the cost per click (CPC) is interesting for smaller companies, because only the advertising that manages to engage the recipient enough, so he clicks on it, will be billed for. That helps you make big saving to your advertising budget, because you only pay for Internet users who clicked on your Adwords ad, and were redirected to your website. Google Ads is relatively easy to be set up by either yourself, or us. Setting up Adwords can be done in just a few steps:
- Selection of language and location
- Creation of your advertisement
- Specify keywords
- Specify the maximum price
- Defining the daily budget
So far, so good! Now what?
What’s pulling teeth with Google Ads is really the ongoing optimization going into it!
This is what you hear the moaning about in your surroundings, as it often isn’t as
easy as it may look at first.
Why Google Ads should be important to you
If you want to be in the mindset of potential customers when they are searching for products via Google, being represented via Google Ads is a perfect opportunity for you to reach out, offering them just exactly what they’re looking for, or something that is closely related to it (often even something they didn’t know existed). Google Ads is a great way of doing push-marketing, as there’s a good chance that the customer is looking exactly for your product, or one related to it, when doing searches online.
- Selection of language and location
- Creation of your advertisement
- Specify keywords
- Specify the maximum price
- Defining the daily budget
PPC, CPA, CTR, retargeting – say what?
If you’ve ever tried Google Ads yourself, or watched videos online about it, then you’ve probably come across the terms PPC, CPA, CTR, retargeting – to only mention a few. Why is Google talking in codes, you think? See, what Google has done, is to transform something very complex and technical into something that everyone can understand. Before everyone is forced to learn coding, mastering the “art” of graphic design, get a degree in analytics – Google has added a very extensive range of opportunities to reach out to potential customers into one very powerful
tool. In the process of making Google Adwords for everyone, it needs to be made in a way that can be understood by most! To solve the riddle behind the shortcuts above, the term PPC is short for Pay Per Click, which implies that you are paying per one click your potential customer is
making on your Advert in Google. CPA is short for Cost Per Acquisition, where you’re charged per acquisition (or conversion) from your advert. That means, Google charges you money every time you are making a conversion, be it a phone call, an E-mail, a purchase or an inquiry. CTR is short for Click Through Rate, which indicates to the advertiser how often the potential end-customer is clicking through on the Advert that has been set.
Retargeting isn’t short for anything. The word itself tells you its agenda. You are given the chance to target the potential end-customer again in the future, when he or she is doing online searches via Google again. That’s where Cookies come into the picture, which you are widely accepting on
websites around the globe, in order to use a website with all its features. That Cookie is storing a string of information from you, your interests, your searches, age, gender and more. That information is then used, so Google can help Advertisers reach out to specific potential customers that are in the target group they’ve set. On one hand it is helping the visitor to see relevant content, on the other hand, it is a good way for you, as an Advertiser to reach out to a potential customer that is likely to be interested in purchasing your product or service.
Adwords is for everyone
We admit, that was a bit technical. Adwords IS technical. There is no way to sugarcoat it, but technically everyone can be a part of the program, whether it is a seasoned advertising agency like us, or a newbie, taking the first steps in the world of Google Ads. For those newbies, and even us seasoned Advertisers, Google has developed a lot of helpful videos with tutorials, news and updates, so everyone can get up to date. Ads may even be the reason you have found our website and the reason for you reading these lines! If Google Adwords still seems like a jungle to you, or you simply don’t have the time to work on it on a daily basis, allow us assist you with it. No matter the budget, the target audience, the goals and service or product you are selling, we can help you get started – or get to the next level! One of our dedicated co-workers will be in frequent contact with you and show you results as often as you’d like. We don’t charge per hour, we don’t get limited by budget – there’s no customer too small or too big for us