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Our experience with Google Shopping

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Google Shopping

So what is Google Shopping? Is it just another service adding to the already big income-stream of Google? Is it just furthering Google’s monopoly on search engines? Well, no – it is much more than that! Much more that is of benefit to you as a business! Google Shopping allows users to search for products presented on hundreds of online shopping websites and compare prices between them in a heartbeat. With
just a few easy clicks you’ll know which product is best priced and who delivers the most value for money. Shopping campaigns on Google Ads help you promote your products by giving users detailed information about the product you’re selling, your price-point and other unique selling points, before consumers decide to click on your ad. Using retail-centric reporting tools, you’ll be able to track the performance of your products over time.
Setting up product feeds, linking your Google Merchant Center to Google Adwords and setting up campaigns can be a painstaking process. Creating lists, categorizing products; well, if you ever tried it before for a web-shop with numerous products, you know how much time it can consume. If you don’t have the time, or rather would like to use the time on other tasks, if you’d like to make sure that the setup has been done correctly, the linking to Google Ads is working, and the ads are performing well – allow us to look into it for you.

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