What really is SEO?
Chances are that you’ve heard of the term Search Engine Optimization (SEO) before. Some of our more tech-savvy visitors reading this are probably nodding with approval now, others may be skeptical, as they’re perhaps already ‘in the know’, but still missing the ‘know-how’ of how to conduct successful optimization that ranks your website so efficiently like hot chocolate goes down on a cold Winter day.
But, what is this SEO everyone is talking about? What can it do for you and do you achieve an increase in rank? By choosing a company that promises you to get to page 1 in SERP’s within days? Definitely not! Whoever claims to be able to do that is probably merely interesting in outranking the content of your wallet rather than the website of your competitor. That’s a fact.
Modern-day SEO is nothing less than: “Crafting content so compelling that other people want to promote it by linking to it or sharing it, which in turn increases the overall trust and authority of your website, which helps it to rank well for certain keywords.”Finding information on the good old Internet is really like finding the needle in a haystack. However, you’ll have to imagine the haystack as big as Mount Everest. One of the success criteria for your website will, however, be how well you are truly being found via search engines. Observations show that 80% of page views come from a search engine hit.
Question is, are you among those page views, or is your page dwelling in the depths of page 3, 4….or 10?
Our SEO goals
Speed up your website
Increase Session Durations
Will potential buyers notice you?
The first question you’d need to ask yourself is whether your website actually is listed at all!
All too many business owners tend to forget to even submit their website for crawl by search engines like the big G(oogle), smaller ones like Bing or the like.
Next up, ask yourself, are you currently among the top 10 search results? The first 20? Oh boy. Page 3, 4, 5?
Don’t worry – you are not alone. Most companies completely ignore the most crucial search engine entry factor after creating the website, or simply think that it will cost them too much to even bother getting started! That’s a misunderstanding we often hear. It doesn’t cost to ask, and it doesn’t cost to get a free page audit, so don’t you hesitate to get in touch with us!
Why SEO matters?
Search engines regularly update their algorithms to penalize poor quality websites that are trying to manipulate their rankings; making constant optimization a moving target for advertisers. While keyword research is still crucial, search engine algorithms have evolved – fast!
Google treats the trust and authority of your domain, what others think about your content, and the words used to describe it in links as an important indicator of quality and relevance. Blogging and social media platforms allow more people than ever to vote, link and tweet on relevant content. SEO copywriting is quality writing. Period. The key-phrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. Some people believe you can shove a bunch of key-phrases into the content and still get a high ranking (commonly known as “key-phrase stuffing”). Not anymore. Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots.
So in actuality, your content satisfies two masters! On the one hand, your readers need to love it! Your content needs to be relevant and a resource your readers enjoy — something that educates, entertains or enlightens them. On the other hand, Google needs to see the content written in a certain way to understand what the page is about. Understanding how to make this happen helps your content “compete” with other pages for rankings. This is where SEO best practices come into play, and that’s why it is important to keep on track!
So if you’re concerned that:
• Your pages aren’t showing in Google
• Your pages aren’t converting
• Your content is outdated and you never really liked it, anyway
• Your content was never optimized, and now you think it is time to do so
….then SEO is for you!
The good news is that SEO could represent a huge opportunity for you!
After all, as Seth Godin said, “The best SEO is great content.” If you can create content that grabs your readers’ attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions! And that is a very cool thing!
Frequently Asked Questions:
You’ve asked, we’ve answered! Read the answers to the most commonly asked questions below. Your question isn’t on the list? Feel free to get in touch!
How is your approach on getting started?
For all our clients, we always start off by running a full audit of their websites. In this audit, we identify what’s good, what’s not so good and what can be improved in order to help your website rank organically. Before we begin on the improvements we lay out a thorough plan of action which also will include a timeline and budget. Along the way, we keep you posted on the progress and ranking improvements to keep you updated at all times.
How long time does it usually take to rank a website?
The truth to that is: “It depends”. Having your website position higher in the SERPs could take weeks or months. It truly depends on your competitors, search engines, website speed, link authority and much more. As a good rule of thumb, one could say that it would take about 2-3 months for your website to start increasing in SERPs, but it could also happen after 1 month of dedicated work.
Do you offer free website audits?
Yes, we do. We do that as our initial step when beginning to initiate talks with potential new clients. There are no strings attached. Whether you choose to work with us or not, we’ll always offer a free website audit of your current situation of your website.
Do you have a minimum length of service?
Yes, we do. Our SEO services come at a minimum of 3 months. In other words, when choosing to work with us, you’d sign up for 3 months of cooperation with us. Why? Because we simply can’t guarantee any results in less time, and we just wouldn’t want our customers to be disappointed if no results are achieved beforehand. We do however keep you posted with a monthly report along the way, so you can feel confident in having chosen the right path and agency.