A brochure is an informative paper document that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits. Brochures are distributed inside newspapers and are handed out personally or placed in brochure racks in high traffic locations. In other words, brochures are essential for your business if you are trying to reach out to potential or existing customers that you can’t currently reach via online channels. If you need brochures, for example if you are invited or registered for a trade show, or you would like to distribute it on the street, then brochures are for you. First and foremost, you need to be aware of what kind of brochures you need.

Image brochures

The image brochure serves to sharpen the profile of your company. You need it above all in the service sector, where there are hardly any tangible products, but it rather depends on the trust consumers have in your company. An image brochure is also useful for opinion leaders, media representatives, banks or other lenders, politicians, etc.

Product brochures

You want to sell products and services in a particular market? Then you have to work out the products’ advantages, also for specific target groups. In addition to all product details, you should also include arguments about the actual goods. Alternatively, you can create these sales documents as a loose-leaf collection. This way, they can be put together in a targeted manner and distributed without scattering losses.

Sales brochures

Here it is all about products and prices – often as cheap as possible and produced in large quantities. Depending on the intended use, such sales brochures may be simple flyers that are distributed weekly, or used as a newspaper supplement. Brochures have a wide range of uses. Pay attention to the best format for your purpose. Whether and to what extent you need brochures, you should think of carefully, because the production of brochures is not necessarily cheap. Often, a well-made PowerPoint presentation is also suitable. Brochures are also available in  electronic format and are called e-brochures. They have the added benefit of unlimited distribution and cost savings compared to traditional paper brochures.


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