Social Media Management
What is Social media Marketing? You’ve heard the term a thousand time and got preached the importance of it. But, what does it actually mean?
In short, Social media Marketing (SoMe or SMM) can be considered as a great and efficient form of internet marketing that involves creating and sharing content across multiple social media networks. “For what?”, you might ask yourself. Social media marketing is a budget-friendly way of sharing texts and images, updates, videos and much more in order to lead potential customers to what matters most – your website, your physical shop, your E-mail or your phone! Social media is a perfect way for branding for businesses of all sizes.
We offer social media management for following platforms
Are you on Social Media yet?
If not, then you are missing out on a lot of potential customers. They are already interacting on these channels, so should you be represented as well, in order to reach out to them. If you’re not into doing the daily posts, the visual updates, the content and advertising, then allow us to work on it for you.
Why should you invest in Social media marketing?
Some of the most popular sites on the internet are social networks. More than 1 billion people are actively involved in Facebook, the largest network worldwide. But there are thousands of social networks out there, that mostly serve the special purposes and interests of its users. There are social networks for the publishing of pictures (Pinterest), documents (Slideshare), videos (Youtube), real-time news (Twitter), or for general chat with friends and acquaintances (Facebook, Google+). Many social networks are also career oriented like XING or LinkedIn. And that’s only to mention a few.
When millions of people are interacting on social networks every day, of course, companies want to get into the conversation too – and they should! Social networks make it really easy to create free profiles or groups, or promote events. If you, as a company, have created a page already, you should avoid making the mistake that many businesses are making every day – and that is making their posts 100% about them and their products and/or services and 0% about customer care. Instead, see Social media as a great way to reach out to your target audience. Create content that could be interesting for the target group(s). See the social networks as an arena of trust, and first then as a way to publish detailed information about the company and its products – just do not make the mistake of making the site look like it’s a sales channel on TV. Invite to events, post appointments, distribute coupons, organize sweepstakes, launch surveys, answer customer questions, contribute to the general entertainment – there are many ways to entertain your followers and, at the same time, market your products and/or services.
To sum it up, you should be represented on Social media channels because your target audience is there too. Your customers are already interacting with brands through Social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Google+, Youtube, Instagram, and Pinterest, etc. – you’re simply missing out! Great marketing on social media can bring impressive success to your business, it can give you valuable leads and sales. At Mindstormers International, we looooove Social media, as we’ve seen it as a great way to promote not only our own business, but moreover the businesses of our customers. We represent businesses on all relevant Social media channels, post relevant
content for them daily and make sure that it reaches out to the most relevant audiences to their respective business they operate in. We, of course, don’t post content blindly. First step,
Questions we’d ask, and which you can ask yourself prior to our meeting, or phone call are:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
We then sit down and come up with a plan – a social strategy. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably end up getting lost.
Goals of your Social strategy could be:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list! Along the way, as we write and publish content with relevant visual artwork, we also make sure to measure your success with Analytics. This will be achieved with platforms such as Google Analytics. Using social media in marketing does more than improve site traffic and help
businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. You don’t want to be posting blindly to social media channels, and expect prospective followers to like what you’re posting. You also need to make sure to have the right consistency, frequency and value. So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, Like, and comment should all be guided by a plan that’s driving toward business goals. It might sound complicated, but if you take the time to create a comprehensive social media strategy, the rest of your social efforts should follow naturally. Everyone can do this if they approach it correctly